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What is a membership site?
A membership site provides information or services to those users who register and pay to become a member. Some membership sites charge their members on regular basis, while other have a single fee. Once someone becomes a member, depending on the owner's set up, they are automatically billed each month. Those who sign up to become members have access to member's only information, benefits or discounts provided by the site owner on a regular basis.
Information Strategy
If you have information about a certain subject there are some ways you can go about starting a members only site and making a steady income from that knowledge. You can set up a blog based website where people can subscribe, for a fee, to receive more valuable content from your website.
You can also set up an information driven site where members have a way to contribute with their own knowledge of the chosen subject. This reinforces the sense of community which increases the retention.
You don't have to be a constant presence either. Simply let your members know that you will be available X amount of times monthly or weekly from say 12pm to 2 pm to provide live training... you get the idea. Another option that won't require a set time commitment of you is to create a forum where you can control your schedule to help members as you can.
If you are not an expert but intend to learn about a particular subject, master a certain skill or even learn how to play the guitar, you can become a spoke person for people who have the same interest. Contact a couple of experts in your area of interest, record keynote and make it available to your members.
Member's Only Benefits
Offer more information of your services to members at a reduced fee. For instance, if you have a fellow business owner who sells a product your members would find useful, ask if you can negotiate a special deal for your members only. Most business owners will accept since there's zero investment for them.
Do you offer a service or know someone who does? Again offer your members a discount created specifically for them.
Affiliate Programs
Affiliate programs are another way to generate sales from membership sites. If you promote products as an affiliate, be sure to include those promotions in emails and posts to your members. As with the previous money-making alternative, you might even be able to set up a discount just for being a member or give them an added bonus of your own when they purchase through your affiliate url.
If decide to add affiliate offers to your website, make certain the products you're offering is related to your main subject and valuable to its members.
Once you have decided which direction you want to take, you need the right tools. There is abundant information available about how to start a membership site all the way to professional hosted applications. Sites like iLearn Online Marketing or My Membership Empire have vast training courses, membership site blueprints and materials.
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